I USA säljer Ford även reservdelar till andra bilmärken

[RickardEM]

Märket Motorcraft är vi vana med när vi köper servicedelar till våra fordar, i USA har man dessutom tagit fram ett nytt märke som heter Omnicraft som ska förse delar till andra märken än bara Ford.

New Omnicraft™ Brand on Shelves, Improving Customer Experience & Dealer Business

• In 2016, Ford Customer Service Division launched Omnicraft, an all-new brand of replacement parts for all makes of non-Ford vehicles, enabling Ford dealerships and Quick Lane operations to better service non-Ford customers
• For launch, the 1,500 most commonly requested parts became available, including oil filters, brake pads and rotors, loaded struts, and starters and alternators. The list of available parts will eventually grow to 10,000 for even more customer convenience
• With the first batch of orders now on dealer shelves, our dealers and Quick Lanes are starting to see the benefits of adding Omnicraft to their parts portfolio

DEARBORN, MI, April 18, 2017 – With Omnicraft parts now on dealer shelves across the U.S., the first new replacement parts brand launched by Ford Motor Company in 50 years is ready to help dealers grow their business and provide an improved customer experience through competitive pricing, quality and convenience.

“Our dealers are already feeling the impact of the new Omnicraft brand,” said Frederiek Toney, president, Global Ford Customer Service Division. “And I am certain the customer response will be equally positive. Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford.”

For launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, brake calipers, loaded struts, and starters and alternators. For the next phase, the Omnicraft team is focusing on engine and cabin air filters, brake master cylinders and wheel hub assemblies.

“Omnicraft has had a significant business impact in all areas of our fixed operations,” said Todd Benner, owner of Selinsgrove Ford in Selinsgrove, Penn. “First, our Quick Lane department has become more efficient by having competitive make parts in stock. Our clients benefit through quicker maintenance and trust us to fix all of their vehicles – not just Fords. The dealership benefits through larger margins. The same can be said for our preowned department. Omnicraft allows our technicians to stay on the job and not tie up lifts.”

Benner’s team also has reached out to independent shops and sees opportunities for additional parts growth supplying to these facilities.

“Omnicraft is a game changer. It's a newfound profit center we’ve never had before,” said Benner.

Today, Omnicraft parts are available at Ford and Lincoln dealerships and will roll out to Ford Authorized Distributors in April 2017.

\Rickard

[nextuz]

Oj, det var en lite annorlunda giv :O

[Bruno]

Jaa.. varför inte?

[Släggmek]

Rätta mig om jag minns fel, men som jag kommer ihåg det så fanns förr (kring 60-80-talen) Motorcraft-delar listade även till andra märken, slitdelar typ fördelarlock och torkarblad m m med en hög andel av kompabilitet mellan olika märken. Jag tror det var vanligare förr (GM hade, kanske har än, samma tänk genom AC-Delco).

[RickardEM]

Nu verkar det även vara på väg till Europa.

Ford Dealers Now Offer Servicing and Parts for All Vehicle Makes in Europe with New Omnicraft Brand

• Ford dealers in Europe can now service or supply parts for all makes of non-Ford vehicles following Ford’s launch of a new Omnicraft brand of replacement parts
• The 2,000 most commonly requested parts including oil filters and brake pads are available at launch, with more to follow
• Omnicraft – the first new brand for Ford’s Customer Service Division in more than 40 years – offers quality parts and servicing from skilled Ford technicians with competitive pricing

COLOGNE, Germany, May 24, 2017 – Ford dealers in Europe are now able to supply parts and servicing for all makes of non-Ford vehicles following the introduction of the new Omnicraft brand from the Ford Customer Service Division (FCSD).

Offering competitively priced, quality components and servicing from skilled Ford technicians, the new Omnicraft brand delivers greater convenience for car owners and an improved customer experience.

Omnicraft completes the Ford family of parts, leveraging the strength of the Ford network while also enabling dealerships in Europe to be a one-stop provider of parts that better serve used vehicle outlets, fleet managers and independent garages.

“Omnicraft is the first new brand offered by FCSD in more than 40 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles,” said John Cooper, vice president, Ford Customer Service Division. “Omnicraft is a significant benefit to our Ford dealers as they compete in the fastest growing segment of the overall vehicle aftermarkets business.”

For launch, Ford focused on developing the most commonly requested parts, including oil filters, brake pads and discs, starter motors and alternators. In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst other parts.

At launch, Omnicraft parts will be available at more than 4,000 FordStores and Ford dealerships across 11 markets in Europe, with a further roll out to Ford approved distributors later this year.

Ford also offers its Ford Motorcraft complete line of replacement parts for older Ford vehicles.

[RickardEM]

Och nu finns det snart i Sverige.

Fords service- och reservdelsmärke Omnicraft expanderar till ytterligare åtta europeiska länder
•Lanseringen av reservdelsmärket Omnicraft fortsätter. Nu kan Ford-återförsäljarna i åtta europeiska länder till serva eller leverera reservdelar till alla märken, inte bara Ford.
•De 2 000 mest efterfrågade reservdelarna som exempelvis oljefilter och bromsbelägg är tillgängliga redan vid lanseringen och många fler är att vänta.
•Omnicraft – det första nya varumärket för Fords Customer Service Division på över 40 år – erbjuder kvalitetsdelar till konkurrenskraftiga priser.

Stockholm 25 september 2017
Efter den lyckade lanseringen i 4 000 butiker i 11 länder utvidgar Ford nu varumärket Omnicraft till Tjeckien, Grekland, Ungern, Rumänien, Danmark, Sverige, Finland och Norge. Även i dessa länder erbjuds nu reservdelar till alla bilmärken.

Genom delar av hög kvalitet, till bra pris, skapar det nya varumärket Omnicraft från Fords Customer Service Division (FCSD) värde för alla bilägare och förbättrar kundupplevelsen. All service utförs av kompetenta Ford-mekaniker.

Omnicraft fullbordar Fords reservdelsutbud och drar nytta av bilmärkets starka nätverk. Samtidigt får allt fler återförsäljare i Europa nu möjlighet att tillhandahålla ett komplett reservdelssortiment som bättre passar för säljare av begagnade bilar, yrkesförare och fristående verkstäder.

– Omnicraft är det första nya varumärket som FCSD lanserar på över 40 år. Det medför stora tillväxtmöjligheter för återförsäljarna eftersom de kommer att kunna sälja reservdelar och erbjuda service till alla bilar. Omnicraft är en stor konkurrensfördel för Fords återförsäljare i detta segment, som är det snabbast växande segmentet på hela fordonseftermarknaden, säger John Cooper, chef för Fords Customer Service Division.

Inför lanseringen har Ford fokuserat på att utveckla de mest efterfrågade delarna, bl.a. oljefilter, bromsbelägg, bromsskivor, startmotorer och generatorer. Under de närmaste månaderna kommer Ford att lansera luft och kupéluftfilter, bromshuvudcylindrar och hjulnav m.m.

Ford tillhandahåller även Ford Motorcraft,ett komplett reservdelssortiment för äldre Ford-bilar.

\Rickard